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SUMMARY:Professional Development Series
DESCRIPTION:How Can You Leverage LinkedIn More for Business?\nPractical strategies for turning LinkedIn into a relationship-building and referral engine \nLinkedIn is no longer just an online résumé—it’s one of the most powerful (and underutilized) business development tools available to local professionals today. \nIn this session\, Mark Jenkins\, digital marketing strategist and owner of WSI Digital Marketing\, will break down how business owners\, professionals\, and sales leaders can use LinkedIn intentionally to build visibility\, credibility\, and real business relationships—without spending hours a day on social media. \nThis presentation is practical\, approachable\, and immediately actionable\, even if you’re not “good at social media.” \nYou’ll learn:\n\nWhy LinkedIn consistently outperforms other platforms for B2B visibility and referrals\nHow to optimize your profile so it clearly communicates what you do and who you help\nHow to find and connect with the right people—without Sales Navigator\nSimple daily engagement habits that dramatically increase reach and visibility\nHow LinkedIn’s Social Selling Index (SSI) works—and why it matters more than follower count\nHow small\, consistent actions on LinkedIn lead to warmer conversations\, referrals\, and opportunities\n\nWhether you’re a business owner\, consultant\, salesperson\, or community leader\, this session will help you use LinkedIn with purpose—not guesswork. \nFree to all members and $10 for non-members. Includes breakfast.
URL:https://mtairychamber.com/event/professional-development-series-2/
LOCATION:Mt Airy Health & Wellness Pavilion\, 504 East Ridgeville Blvd\, Mt Airy\, MD\, 21771\, United States
CATEGORIES:Business Card Exchange
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