Professional Development Series

How Can You Leverage LinkedIn More for Business?
Practical strategies for turning LinkedIn into a relationship-building and referral engine

LinkedIn is no longer just an online résumé—it’s one of the most powerful (and underutilized) business development tools available to local professionals today.

In this session, Mark Jenkins, digital marketing strategist and owner of WSI Digital Marketing, will break down how business owners, professionals, and sales leaders can use LinkedIn intentionally to build visibility, credibility, and real business relationships—without spending hours a day on social media.

This presentation is practical, approachable, and immediately actionable, even if you’re not “good at social media.”

You’ll learn:

• Why LinkedIn consistently outperforms other platforms for B2B visibility and referrals
• How to optimize your profile so it clearly communicates what you do and who you help
• How to find and connect with the right people—without Sales Navigator
• Simple daily engagement habits that dramatically increase reach and visibility
• How LinkedIn’s Social Selling Index (SSI) works—and why it matters more than follower count
• How small, consistent actions on LinkedIn lead to warmer conversations, referrals, and opportunities

Whether you’re a business owner, consultant, salesperson, or community leader, this session will help you use LinkedIn with purpose—not guesswork.

Free to all members and $10 for non-members. Includes breakfast.